Thooyamalli Rice (Traditional Pure Jasmine Pearl Rice) 500g

Rs. 110.00 Rs. 65.00SAVE 41%

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Chennai Customers: To get it delivered before 9pm today, order within

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Order 100% Organic Thooyamalli Rice Rice and other Organic Traditional Rice Varieties Online (Exclusively Vaccum Packed) from Sweet Karam Coffee (Scroll down for benefits & unique nutritional properties) Sweet Karam Coffee... Read more

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Order 100% Organic Thooyamalli Rice Rice and other Organic Traditional Rice Varieties Online (Exclusively Vaccum Packed) from Sweet Karam Coffee

(Scroll down for benefits & unique nutritional properties)

Sweet Karam Coffee is happy to partner with Namma Nellu to bring 100% organic rice varieties to your home.

About Namma Nellu: 

  • India is endowed with very exceptionally rich biodiversity in rice. So rich that it will take you 500 years to taste all native varieties of rice just once if you eat one rice a day!
  • Since 1995 Centre for Indian Knowledge Systems (CIKS) an NGO has been conserving traditional rice varieties and documenting and researching their agronomic properties.
  • Through the years they have realised that these varieties are important not only for their agronomic properties (flood/drought resistance, pests/disease resistance, suitability to various soil types and ecosystems etc.) but also their value in terms of nutrition, culinary traditions and therapeutic value.
  • The numbers and extent of cultivation of these varieties have been declining sharply and many of these varieties are threatened with extinction.
  • Namma Nellu through Sempulam Sustainable Solutions is involved in helping these farmers market these varieties. Systematic monitoring of organic cultivation of these varieties is ensured. Farmers are paid a premium price at the point of purchase itself. Namma Nellu provides branding and marketing support and ensures the customer organically cultivated traditional varieties.
  • Namma Nellu also procures region-specific rice varieties from across India from genuine organic farmers. Along with its huge range of traditional organic rice varieties, organically cultivated pulses and millets are also procured directly from farmers and supplied to the consumers.
  • During the course of its work for the last 27 years on indigenous seed conservation, the Centre for Indian Knowledge Systems (CIKS) has collected more than 100 indigenous varieties of rice suitable for cultivation in Tamil Nadu.
  • Several indigenous paddy varieties have a low Glycemic Index (GI) and this is of crucial importance in a population with a high and increasing incidence of diabetes.


    All the farmers are cultivating the traditional rice varieties in organic farming without the use of pesticides and any forms of chemicals. So, all the nutrients are retained in the rice which meets the requirement of the body and keeps our system healthy. You can place an order for any of the 14 organic traditional rice varieties in our online farm store.

    Organic is not a trend, it is the traditional way to live healthy.

    Thooyamalli rice - The energy booster

    Thooyamalli is a traditional rice variety native to Salem district in Tamil Nadu. It gets its name as it resembles the pure jasmine bud (Thooyamalli) while flowering. This is fine quality rice which can be used for daily food.

    Health is wealth! But, are we concentrating on health? Not many. We were left with no or little options except the conventional rice in the supermarkets and the shops nearby. Thanks to the awareness given by some great people and farmers about the health benefits of the traditional rice varieties of Tamil Nadu. Have you ever noticed why some of our grand and great-grandparents lived for long years without any disease and disorders? It is all because of their food habits. They ate traditional foods that are produced in an organic way at their young age and so they were strong even when they got older. We can see the life expectancy of our grandparents were high because they used to eat the traditional rice varieties purchased directly from the farmers who educates about the benefits of it.

    Health Benefits of Thooyamalli rice

    • It strengthens the nervous system
    • Good source of energy to the body
    • Easily digestible
    • Helps to improve skin glow

    Thooyamalli organic traditional rice at Sweet Karam Coffee

    With the increasing awareness of the benefits of organic traditional rice, people are finding it difficult to get genuine products. You can order Thooyamalli or any organic traditional rice here. Namma Nellu, a team of experienced people selects the farmers who are the on verge of loss due to in-organic farming and mentor them and gives full support to do organic farming. We ensure it reaches the masses in the city and the farmers get the right price for their products.

    We at Sweet Karam Coffee have a wide range of products from homemade jaggery based sweets, healthy millet snacks, health mix, homemade podis, pickles, and pappad varieties. You can place the order for these items at our online store. We offer a 5-day trial subscription for organic A2 milk from our native cows. You can check it out here. Our farms are neatly maintained and our cows are looked after as our family members and given natural fodders and are allowed to graze in the open and clean areas. Milk is packed in the hygienic glass bottles and is delivered to you fresh. No additives, no contamination. Just fresh and pure. If you try our 5-day trial, we are sure you will place your regular monthly orders for the same.

    Let us re-discover the healthy organic food products that our ancestors have passed on to lead a healthy life.

    Shipping Charges:

    Free Shipping for the orders on or above Rs.499/-. Flat Rs.49 will be charged for the orders on or below Rs.498. 

    Shipping Policy -

    1) Do you have shipping across India?

    Yes, we have shipping across India.   

    2) When will my order be delivered?

    Estimated delivery is given against each order. While sincere efforts are being made to deliver the products within the given time frame, factors like availability, festive seasons, courier delays are bound to happen. These factors are constantly monitored to keep any inordinate delays under control. 

    Chennai Same Day (Order before 4pm)
    Bangalore within 2 days
    Other metro cities within 3-5 days
    Rest of India within 4-6 days


    3) How will my order be delivered?

    Deliveries across Chennai -

     Our own delivery executives will deliver your order for orders within Chennai in  Sweet Karam Coffee signature bag.

    Deliveries across Bangalore -

    Order will be delivered by our Last mile delivery partner for orders within Bangalore in Sweet Karam Coffee signature bag.

     Deliveries to other places EXCEPT Chennai & Bangalore -

     Courier companies offering the best services are roped in to deliver your products safely for orders outside Chennai.

    4) How will I get information regarding my order delivery?

    Chennai & Bangalore order: customer will be called by our delivery team prior to their order getting dispatched.

    Non-Chennai & Bangalore order: customer will receive the AWB No. at the registered email ID using which the tracking can be done using the tracking link attached to the email. The courier partner will get in touch with you prior to the delivery.


    5) What if I am not available during the time of delivery?

    Chennai orders: Delivery will be rescheduled again the very next day.

    Non-Chennai orders: Delivery will be rescheduled again after discussions with our courier partner and the rescheduled date will be provided.

    6) What happens if a wrong address or phone number is provided?

    Chennai orders & Bangalore orders: Address can be changed by directly calling our customer support number or sending a mail to our official mail id care@sweetkaramcoffee.in

    Non-Chennai  & Bangalore Orders: 

    Pre Dispatch: Address can be changed by directly calling our customer support number or sending a mail to our official mail id care@sweetkaramcoffee.in.

    Post Dispatch: Address Line only can be changed,by directly calling our customer support number or sending a mail to our official mail id care@sweetkaramcoffee.in.

    7) What is the procedure to cancel the order?

    Cancellation of order can be done by calling our customer support number. However, cancellation of order can only be done within two hours of order time.


    8) Can I request for a Proof Of Delivery (POD)?

    Yes, Proof Of Delivery will be provided two days from the requested date.
    Note: Proof Of Delivery available only for 3days from the date of delivery.


    9) What happens when there is National Holiday?

    Orders will not be Processed or Dispatched during National Holidays.


    Refund Policy - 


    In all the below cases, the products will be returned to us either through our courier partner or to our delivery executive depending on the delivery location. The pickup for which will be scheduled by us.

    1) What if delivery of the order is delayed beyond the given timeline?

    Chennai orders: Order will be arranged for delivery on the 2nd business day. If it gets delayed beyond that order amount will be refunded as loyalty points.

    Non-Chennai orders: Only the dispatch date can be assured by sweetkaramcoffee.in. With respect to delivery (please find our delivery timeline) if it is beyond the mentioned delivery time, the issue will be raised with our courier partner and delivery will be arranged in 24-48hrs. If it gets delayed further, reshipment will be processed.

    2) What if the product is out of stock?
    Information will be provided about the same and the product amount will be refunded as loyalty points.

    3) How will I get my refund?
    Refunds related to any order will be evaluated and will be issued as loyalty points which can be redeemed as store credit to place the subsequent order.

    4) What if the items I have received are damaged?
    Damages will be verified based on photographs of corresponding products shared by you. Based on the evaluation, the refund will be issued as loyalty points.

    5) Is it possible for me to get the money refunded?
    No, the refund will only be issued as loyalty points.

    6) What if an item is missed out?
    You will be notified well in advance regarding the missed out products. Apart from this, if there is a discrepancy in the order, it will be verified with the photographs of the products received against the photograph of the physical invoice attached along with your order.

    7) What if I have a quality complaint?
    The details regarding the quality complaint must be explained clearly to our customer support executive and the refund is clearly subjected to the management’s decision.

    8) How long will it take for me to get my refund?
    Anywhere between 48-72 business hours from the date of delivery.

    9) How long do I have to report a complaint regarding a product?
    Any complaint needs to be raised within 24 hours from the date of delivery.

    Customer Reviews

    Based on 2 reviews
    Kpv Surya


    Mahesh S

    Very good quality rice.

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    Thooyamalli Rice (Traditional Pure Jasmine Pearl Rice) 500g

    Rs. 110.00 Rs. 65.00